What is MIRUM®?

What is MIRUM®?

MIRUM®, by Natural Fibre Welding (NFW) stands out for its versatility and its unwavering commitment to eco-conscious practices. This revolutionary, plant-based material redefines the possibilities for fashion.

A Revolution Against Plastics and Synthetics

MIRUM® proudly boasts ZERO PLASTICS, NO ACRYLIC COATING, NO PU BINDERS—affirming its commitment to a plastic-free and eco-friendly product. Using recycled and virgin plant materials such as coconut husks (a byproduct of the coconut water and oil industry), cork power (a product from the manufacture of wine stoppers), and natural rubber (from Forest Stewardship Council (FSC) certified inputs), natural colorants, and a proprietary curative process, MIRUM® can be used at end-of-life as a soil additive or can be transformed back into more MIRUM®.   MIRUM® redefines durability, strength, and eye-catching aesthetics without relying on petroleum or synthetic ingredients. It represents a conscious departure from the environmental toll associated with traditional manufacturing processes.

Ethical and Cruelty-Free: No Animal Materials Used

For those who champion ethical consumerism, MIRUM® is the answer. This innovative material ensures that no animal materials are used in its production, offering a cruelty-free alternative to traditional leather. MIRUM® is a testament to how style and sustainability can align without compromising on ethical values.

Innovation in Every Fiber: Patented Technology

MIRUM® isn't just a material; it's the embodiment of shared values. NFW's patented technology reflects a commitment to low-impact practices, recyclability, and the exclusive use of bio-neutral ingredients. Choosing MIRUM® means choosing a product that goes beyond aesthetics, embracing a philosophy that prioritizes environmental responsibility.

Certifiably Biobased: USDA Certification

The commitment to sustainability is validated by the USDA, certifying MIRUM® as 100% biobased. This certification aligns with the highest standards of environmental responsibility.

In a world where choices matter, MIRUM® is an incredible departure from other plastic-based vegan-leathers. Join the movement towards a sustainable future—where style, durability, and ethical practices converge—by choosing MIRUM®. It's not just a material; it's a conscious decision to redefine the way we create, wear, and live.

Learn more about the second-life of MIRUM® through NFW's EndWell Program.

Learn more about MIRUM's carbon footprint.

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